Data Cloud Consultant Practice Exam 2025: Latest Questions

A consultant is setting up Data Cloud for a new org. The business wants a single place to view the most important unified customer attributes (email, phone, loyalty tier) for use in segmentation and activation. Which Data Cloud object should store these unified attributes?

A company ingests ecommerce orders daily into Data Cloud. The data is landing correctly in a Data Lake Object, but users cannot build segments based on order fields. What is the most likely missing step?

A consultant needs to connect Data Cloud to a Salesforce CRM org to ingest Account and Contact data with minimal setup and ongoing maintenance. Which ingestion approach is the best fit?

A user is troubleshooting why a new activation to a CRM object is failing. The error indicates insufficient privileges. Which permission is most directly required for creating and managing activations in Data Cloud?

A retailer wants to combine web clickstream events and in-store purchases. Clickstream data arrives as event-level rows with a session ID; purchases arrive with customer email. They want to analyze purchase conversion by session and also activate audiences by customer. What is the best modeling approach?

A company is configuring identity resolution. They want strict matching so that profiles are only unified when there is high confidence, and they want to prevent merges based solely on shared last name. Which configuration best supports this requirement?

A segment built in Data Cloud is returning fewer individuals than expected. The data has been ingested and mapped to DMOs. Which is the most common reason this happens when identity resolution is enabled?

A business wants to activate a Data Cloud audience to Salesforce CRM so that Sales reps can prioritize follow-up on high-intent customers. Which activation target best aligns with this requirement?

A healthcare company must ensure only authorized users can view or activate sensitive attributes such as diagnosis codes. They need to minimize exposure while still allowing segmentation on non-sensitive fields. Which approach is most appropriate in Data Cloud?

A company has two source systems providing customer identifiers: System A sends email, System B sends a hashed loyalty ID. Some customers share an email address (family account), and the business wants to avoid merging different individuals who share an email. They still need to unify correctly when the loyalty ID matches. What is the best identity resolution design?

A consultant is onboarding a new Data Cloud org and wants to ensure all Data Cloud features can use Customer 360 data tied to Salesforce CRM objects with minimal configuration. Which setup step is required first?

A retail customer ingests Orders, Order Items, and Products into Data Cloud. They want to segment customers based on "customers who purchased Category = Electronics in the last 30 days". What is the recommended modeling approach to support this segmentation?

A consultant creates a segment and notices that it returns far fewer individuals than expected. The underlying data exists in Data Cloud. Which is the most likely cause?

A company must ensure that only users in a specific team can build segments that reference sensitive health-related attributes. Which Data Cloud capability best supports this requirement?

A consultant needs to ingest data from an external SFTP drop that delivers nightly CSV files. The source system cannot use APIs. Which ingestion approach best fits this scenario?

A customer wants to prevent marketing activations from including individuals who have opted out of email in the last 24 hours, even if the segment is refreshed weekly. What is the best design to meet this requirement?

After configuring identity resolution, a consultant notices that many duplicate customer profiles remain ununified. Emails match, but last names sometimes differ due to abbreviations and typos. What is the most appropriate next step?

A Data Cloud implementation requires capturing customer interactions from a website in near real time and associating them to known individuals when possible, while still storing anonymous activity. Which approach best satisfies the requirement?

A consultant activates a segment to a connected marketing destination. The activation job succeeds, but the destination shows missing attributes for many individuals even though those fields exist on Unified Individual. What is the most likely reason?

A financial services company must comply with a policy requiring that only the minimum necessary personal data be used for analytics in Data Cloud. They want analysts to build insights without accessing raw identifiers like full email addresses. What is the best approach?

A Data Cloud consultant is asked to help marketing users explore ingestion success and troubleshoot why a new data stream has fewer rows than expected. Which Data Cloud capability is best suited for monitoring ingestion runs and surfacing load errors and row counts?

A retailer wants to activate a segment to a marketing destination, but only customers who have explicitly opted in to email should be included. The company also needs the opt-in requirement to be enforced consistently across multiple activations. What is the recommended approach?

A company has customer records from three source systems. After identity resolution, the business notices that some households are being merged incorrectly because family members share the same address. What is the best way to reduce these false-positive merges?

A consultant needs to ingest purchase transactions and relate them to individual customers in Data Cloud. The source provides a Customer_ID on each transaction record. What is the recommended modeling approach to ensure transactions are correctly associated to the unified individual?

A Data Cloud segment is activating fewer records than expected to an external destination. The segment count in Data Cloud matches expectations, but many records are dropped during activation. What is the most likely cause?