AIF-C01 Question 22
Select 3A retail company wants to enhance its customer service while reducing operational costs. They are considering implementing an AI/ML solution. Which of the following use cases would effectively leverage AI/ML capabilities in this scenario?
- A
Automating responses to common customer queries using a chatbot
- B
Analyzing customer purchase history to recommend personalized products
- C
Installing physical kiosks in stores for customer feedback collection
- D
Using computer vision to monitor store shelves for inventory management
- E
Training staff to manually analyze customer feedback surveys
Show answer and explanation
Correct answers: A, B, D
Explanation
AI/ML can add significant value in retail by automating repetitive tasks (e.g., chatbots), enhancing decision-making through analytics (e.g., personalized recommendations), and scaling operations (e.g., inventory management with computer vision). Options 1, 2, and 4 align well with these capabilities, while options 3 and 5 do not utilize AI/ML technologies.
- A. Correct.
Automating responses to frequently asked customer queries with a chatbot is a common AI/ML application that can reduce human workload and improve customer experience.
- B. Correct.
Analyzing customer purchase history to recommend personalized products is a classic use case of AI/ML in retail, adding value by increasing sales and customer satisfaction.
- C. Incorrect.
Installing physical kiosks is a non-AI approach and doesn't leverage AI/ML capabilities. While helpful, this solution does not utilize automation or advanced analytics.
- D. Correct.
Using computer vision for monitoring store shelves is an AI/ML solution that can automate inventory management, reduce stockouts, and improve operational efficiency.
- E. Incorrect.
Manually analyzing customer feedback surveys is a traditional approach and does not add scalability or automation benefits provided by AI/ML.