300-425 Question 154
Single answerA retail organization has deployed Cisco Wireless LAN Controllers (WLCs) in its stores to provide presence analytics using Cisco Connected Mobile Experiences (CMX). The organization wants to understand customer behavior such as dwell time, foot traffic, and repeat visits. Which key feature of presence services should be implemented to achieve this goal?
- A
RSSI-based location tracking
- B
Real-time location tracking using Wi-Fi triangulation
- C
Proximity-based push notifications
- D
MAC address hashing and anonymization
Show answer and explanation
Correct answer: A
Explanation
Presence services rely on RSSI-based location tracking to estimate device locations and movement within a specific area. This data is used to derive analytics such as dwell time, foot traffic, and repeat visits. While other features like Wi-Fi triangulation and MAC address anonymization are important in certain contexts, they do not specifically address the analytics requirements of presence services in this scenario.
- A. Correct.
RSSI-based location tracking enables the system to estimate the presence and location of devices based on the Received Signal Strength Indicator (RSSI), which is crucial for presence services like foot traffic and dwell time analytics.
- B. Incorrect.
Real-time location tracking using Wi-Fi triangulation is more suited for applications requiring precise device locations, such as asset tracking, rather than general presence analytics.
- C. Incorrect.
Proximity-based push notifications are used for engaging with customers (e.g., sending offers) but do not directly contribute to presence analytics like dwell time or foot traffic.
- D. Incorrect.
MAC address hashing and anonymization is a security feature to protect user privacy and is not directly related to analytics metrics such as foot traffic or dwell time.