AI-900 Question 100
Single answerA retail company wants to group its customers based on their purchasing behavior to create targeted marketing campaigns. Which type of machine learning scenario does this represent?
- A
Classification
- B
Regression
- C
Clustering
- D
Reinforcement Learning
Show answer and explanation
Correct answer: C
Explanation
Clustering is a type of unsupervised machine learning used to group similar data points together based on patterns or characteristics within the data. In this scenario, clustering can be applied to group customers with similar purchasing behavior, enabling the company to create targeted marketing strategies without predefined categories.
- A. Incorrect.
Classification is used to predict discrete categories or labels, such as determining whether an email is spam or not. This does not apply to grouping customers without predefined labels.
- B. Incorrect.
Regression is used to predict continuous numerical values, such as predicting house prices. It does not apply to grouping data into clusters.
- C. Correct.
Clustering is used to group data points based on their similarities without predefined labels, making it the correct choice for grouping customers based on purchasing behavior.
- D. Incorrect.
Reinforcement learning involves training an agent to make decisions in an environment to maximize rewards. This is unrelated to grouping customers into clusters.