AI-900 Question 82
Single answerA retail company needs to predict whether a customer will purchase a product based on their browsing history. Which machine learning technique is most appropriate for this scenario?
- A
Classification
- B
Clustering
- C
Regression
- D
Reinforcement Learning
Show answer and explanation
Correct answer: A
Explanation
The company needs to predict a categorical outcome (whether a customer will purchase a product or not), making classification the appropriate machine learning technique. Classification algorithms are designed for binary or multi-class predictions, which aligns with the requirements of this scenario.
- A. Correct.
Classification is the correct technique as it is used for predicting a categorical outcome, such as whether or not a customer will make a purchase.
- B. Incorrect.
Clustering is used to group similar data points together without predefined categories, but this scenario requires predicting a specific outcome, not grouping customers.
- C. Incorrect.
Regression is used for predicting continuous numerical values, such as sales revenue or temperature, which does not match the need for a yes/no prediction in this scenario.
- D. Incorrect.
Reinforcement Learning focuses on decision-making through trial and error in an environment to maximize cumulative rewards. This is not relevant for predicting customer purchase behavior.