NCA-GENM Question 210
Select 4A company is deploying a generative AI model that processes sensitive personal data to generate customer insights. Which ethical principles should the company prioritize to ensure the deployment of trustworthy AI?
- A
Fairness to ensure that the model does not create biased outcomes for specific groups
- B
Transparency to explain how the model processes data and makes decisions
- C
Profitability to prioritize financial outcomes over ethical considerations
- D
Privacy to protect sensitive personal data and ensure secure handling
- E
Accountability to establish clear responsibility for the model's outcomes
Show answer and explanation
Correct answers: A, B, D, E
Explanation
To ensure trustworthy AI, it is essential to focus on ethical principles such as fairness, transparency, privacy, and accountability. These principles help mitigate risks, build trust among stakeholders, and protect the rights of individuals. Profitability, while important in business contexts, is not an ethical principle and should not override considerations of fairness, privacy, or accountability when designing or deploying AI systems.
- A. Correct.
Fairness is a core principle of trustworthy AI, ensuring that the model does not disproportionately harm or exclude certain groups.
- B. Correct.
Transparency is essential for understanding and explaining how AI models work, which builds trust and allows stakeholders to assess decisions.
- C. Incorrect.
Profitability is not an ethical principle of trustworthy AI, as ethical considerations prioritize human and societal well-being over financial gain.
- D. Correct.
Privacy is critical to ensure sensitive data is protected, especially when dealing with personal information in generative AI systems.
- E. Correct.
Accountability ensures that there are mechanisms in place to take responsibility for the decisions and impacts of the AI model.