50 Marketing Cloud Engagement Administrator Practice Questions: Question Bank 2025

A marketing team wants to store a master list of email subscribers and use it across multiple email sends. They also want to track unsubscribe status at the enterprise level. Which feature should they use?

A company wants new records from an SFTP drop to be added to an existing Data Extension every night without removing current records. Which Import Activity setting should be used?

An administrator needs to grant a user access to Email Studio but prevent access to setup and configuration areas. Which approach is recommended?

A marketer wants to ensure an email is only sent to subscribers who have not opted out of email communications. Which status must be true at send time?

A company uses one Enterprise account with multiple Business Units. They want a centralized template library that all Business Units can use and update. Where should the administrator store the templates?

An administrator is troubleshooting why a Data Extension is not available for selection as an audience in an email send. The Data Extension contains email addresses and customer IDs. What is the most likely reason?

A company wants subscribers to manage which types of emails they receive (Promotions vs. Product Updates) while still honoring global unsubscribes. Which configuration best supports this requirement?

A nightly automation imports data from SFTP into a Data Extension. The data file sometimes arrives late, causing the automation to fail. What is the best way to improve reliability?

A company has duplicate customer records across multiple Data Extensions and wants consistent subscriber identity across email sends. They plan to use Customer ID as Subscriber Key. What is the most important administrative consideration to prevent unintended overwrites or cross-customer personalization issues?

A business unit is sending emails from multiple brands. They want each brand to have its own unsubscribe experience while still complying with global unsubscribe requirements in Marketing Cloud. What is the best solution?

A new Marketing Cloud Engagement Administrator needs to give a marketer access only to Email Studio and Content Builder in a single business unit. What is the recommended approach?

A marketer imports a CSV into a data extension and receives an error indicating some records were rejected due to data type issues. Which action will most directly prevent this during future imports?

A team wants a single place to store reusable email headers, footers, and image blocks for multiple campaigns. Which Marketing Cloud feature best supports this requirement?

A company uses multiple data extensions to store customer attributes (profile) and purchase events. They want to send emails to customers who purchased in the last 30 days and include profile fields in personalization. Which design is most appropriate?

A marketer created a sendable data extension using Email Address as the Send Relationship. Later, they learn the organization uses a unique Customer ID as the enterprise identifier across channels. What should the administrator recommend?

After a send, the marketer reports that some subscribers did not receive the email because they were marked as 'Held' in All Subscribers. What is the most likely cause and best next step?

A business unit uses a data extension configured with a retention policy. The marketing team notices older records are being removed automatically. What should the administrator explain about retention policies?

An administrator needs to ensure that a new business unit has the correct sender information and default CAN-SPAM settings for commercial email. Which two configuration items are most relevant to review? (Choose one best answer that includes both.)

A company wants subscribers to manage opt-down preferences (receive fewer emails) and opt-out preferences by topic. They also want compliance-friendly unsubscribe handling in every email. Which approach best supports this?

A team uses multiple business units and wants to prevent duplicate subscriber records when the same person exists in several BUs with different email addresses over time. Which identity strategy is most appropriate?

A marketing team wants to add a new sender email address for Email Studio sends and ensure deliverability best practices are followed. What should the administrator do first?

A company uses a single All Subscribers list and wants to ensure a subscriber who clicks an unsubscribe link in any email is opted out of all future commercial email sends. Which feature should the administrator use?

An administrator needs to import a file nightly into a data extension and overwrite the existing records with the new file contents. Which import setting should be used?

A business unit (BU) needs to share a single set of master suppression rules across multiple BUs to prevent sending to employees and competitors. What is the most scalable approach?

A data extension is used as a sendable audience, but the send fails with an error indicating a missing or invalid subscriber key. Which configuration is required for a sendable data extension?

A company wants to reduce the risk of accidental data loss when importing into critical data extensions. Which practice is most appropriate?

A marketer reports that a test email renders correctly in Content Builder but images are broken in the received email. The images are stored in Content Builder. What is the most likely cause?

A company has both Marketing Cloud Engagement and Salesforce CRM. They want subscribers who opt out in Marketing Cloud to also be reflected in Salesforce for compliance reporting. Which approach is most appropriate?

An enterprise has multiple brands using separate Business Units. They need to ensure Subscriber Key uniqueness across the entire Enterprise while still allowing each brand to use its own email address as the login identifier for subscribers. What is the best design choice?

A team must comply with a policy that personal data in a data extension be automatically removed after 90 days unless it is still needed for active campaigns. What should the administrator configure to meet this requirement with minimal manual effort?

A new Marketing Cloud Engagement Administrator needs to allow a content editor to build emails and manage images, but the editor must not be able to send emails or export subscriber data. Which approach best follows least-privilege access?

A company wants to ensure that subscribers who unsubscribe from a specific email publication list can still receive transactional emails. What is the recommended setup in Marketing Cloud Engagement?

An admin imported a CSV into a data extension and noticed that many records failed due to formatting issues. Which feature best helps identify the specific rows and reasons for the failures?

A marketer wants to personalize an email with the subscriber’s first name stored in a data extension used for the send. What should the admin recommend as the simplest personalization method?

A company uses multiple source systems. They want one consistent identifier across all channels in Marketing Cloud Engagement and to avoid creating duplicate subscriber records. Which identifier should be used as the primary key for subscriber identity?

An admin created a sendable data extension and used Email Address as the Send Relationship. During send preview, some subscribers show as 'unknown' for attributes stored in All Subscribers. What is the most likely cause?

A business unit needs to ensure that only approved sender profiles and delivery profiles are used for all outbound email. Which governance approach best supports this requirement?

A marketer reports that a send to a data extension completed, but the number of emails sent is far lower than the number of records in the data extension. The data extension contains duplicate email addresses across different customer IDs. What is the most likely explanation?

An organization uses Enterprise 2.0 with multiple business units. They need to centrally manage subscriber status so an unsubscribe in any business unit prevents marketing sends in all business units. Which design best meets this requirement?

A company wants to store consent history with effective dates and consent source, and use the latest consent status to determine send eligibility. The admin needs a scalable approach that supports auditing. What is the best data design?

A business unit wants to prevent marketers from accidentally sending emails to internal employees. Employee email addresses all end with "@company.com". What is the most appropriate way to enforce this in Marketing Cloud Engagement?

A new Marketing Cloud Engagement Administrator is asked to ensure all users can log in using the company identity provider (IdP) and that access is disabled immediately when an employee leaves. Which setup best meets this requirement?

A marketer is building a reusable template and wants to let business users change the hero image and header text for each email without editing HTML. Which feature supports this requirement?

A company uses multiple business units (BUs). The administrator needs to ensure each BU can manage its own send classifications and sender profiles without impacting other BUs. What approach aligns with Marketing Cloud Engagement best practices?

Subscribers are loaded into a sendable data extension, but Email Studio sends to that data extension are failing with an error indicating the audience is not sendable. What is the most likely cause?

An administrator notices that contacts appear multiple times across different lists and data extensions and wants to standardize identity. The business requirement is to use a customer ID from the CRM as the unique identifier across all channels. What should the administrator configure and enforce?

A team imports a file nightly into a data extension. Some rows are unexpectedly overwriting existing records. The file includes SubscriberKey and EmailAddress, and the data extension has EmailAddress set as Primary Key. What is the best explanation for the overwrites?

An organization wants to reduce the risk of accidental sends to an unreviewed audience. They require a formal approval step before any send can be initiated by a marketer. Which option best addresses this in Marketing Cloud Engagement?

A parent business unit wants to share a single master suppression data extension across multiple child BUs so that any address suppressed in one BU is suppressed everywhere. What is the recommended architecture to meet this requirement?

A company uses both lists and sendable data extensions. They want a single, consistent unsubscribe experience where opting out from one type of send prevents future sends from both lists and data extensions in the same BU. Which configuration best supports this?