Marketing Cloud Engagement Administrator Certification: Complete Guide 2025
Exam Code: SALESFORCE-13
The Marketing Cloud Engagement Administrator certification validates skills in configuring and managing Marketing Cloud Engagement, including user management, data configuration, and subscriber management for email marketing campaigns.
Exam Details
Marketing Cloud Engagement Administrator Resources
Everything you need to prepare for and pass your exam
Practice Exam
Full-length Marketing Cloud Engagement Administrator practice test
Exam Simulator
Realistic exam simulation experience
Mock Exam
Full-length timed mock exam
Study Guide
Comprehensive study materials
Exam Objectives
Official exam domains and topics
Free Practice Test
Free sample questions to try
Exam Domains & Topics
Master these 4 domains to pass your exam
Digital Marketing Proficiency
of exam
Subscriber Data Management
of exam
Setup
of exam
Channel Management
of exam
Who Should Take This Exam?
This certification is ideal for the following professionals
- Marketing professionals with 3-6 months of Marketing Cloud Engagement experience
- Email marketing specialists managing subscriber data and campaigns
- Marketing operations professionals responsible for platform configuration
- Digital marketers transitioning to Salesforce Marketing Cloud administration
Recommended Study Timeline
Plan your preparation effectively
6-10 weeks
Recommended study duration
Weeks 1-2: Foundation
Review exam objectives & core concepts
Weeks 3-6: Deep Dive
Study each domain with hands-on practice
Weeks 7-8: Practice & Review
Take practice exams & focus on weak areas
Practice by Difficulty
Choose your challenge level
Practice Question Banks
Extensive question collections for thorough preparation
2025 Exam Resources
Latest materials updated for the current exam version
Career Opportunities
Related Job Titles
$85,000
Average Annual Salary
Prerequisites
3-6 months hands-on experience with Marketing Cloud Engagement Basic understanding of email marketing concepts and best practices Familiarity with data management and subscriber relationships Knowledge of Marketing Cloud navigation and setup
Marketing Cloud Engagement Administrator FAQs
Common questions about the SALESFORCE-13 certification exam
The Marketing Cloud Engagement Administrator certification validates your ability to configure and manage Marketing Cloud Engagement environments. It demonstrates proficiency in subscriber data management, user setup, email configuration, and maintaining the platform for marketing operations.
The exam is considered entry-level difficulty but requires practical hands-on experience. With 3-6 months of Marketing Cloud Engagement experience and proper study preparation, most candidates find it manageable. The subscriber data management section comprises nearly half the exam, so strong understanding of data models is crucial.
Marketing Cloud Engagement Administrators typically earn between $65,000 and $95,000 annually, with an average salary around $85,000. Salaries vary based on location, experience level, and additional certifications. This certification often serves as a foundation for higher-paying Marketing Cloud specialist roles.
No formal prerequisites are required, but Salesforce recommends 3-6 months of hands-on experience with Marketing Cloud Engagement. Completing the Marketing Cloud Engagement Foundations certification first can provide valuable foundational knowledge, though it is not mandatory.
This certification is evergreen and does not expire. However, Salesforce strongly encourages maintaining current knowledge through Trailhead learning and staying updated with Marketing Cloud Engagement release updates to remain effective in the role.
About the Marketing Cloud Engagement Administrator Certification
The Marketing Cloud Engagement Administrator (SALESFORCE-13) is a associate-level certification offered by Salesforce. This certification validates your expertise in enterprise software and is recognized globally by employers seeking qualified professionals.
Why Get Marketing Cloud Engagement Administrator Certified?
- Career Advancement: Certified professionals earn an average of $85,000 per year
- Industry Recognition: Salesforce certifications are respected worldwide
- Skill Validation: Demonstrate your expertise to employers and clients
How to Prepare for SALESFORCE-13
Hydranode offers comprehensive preparation materials including practice exams, study guides, and free practice tests to help you pass on your first attempt.