Marketing Cloud Engagement Administrator Practice Exam 2025: Latest Questions

A new Marketing Cloud Engagement Administrator needs to send a weekly newsletter to a list of opted-in customers. The team wants to manage unsubscribes automatically and remain compliant. Which send method is best practice?

A marketer reports that a subscriber clicked 'Unsubscribe' in an email footer, but they still received the next campaign email. The account uses All Subscribers. What is the MOST likely cause?

An administrator needs to import a daily customer file where each record contains EmailAddress, FirstName, and LastName. The file is used only for email sends and does not require relational linking. What is the simplest recommended storage approach?

A company wants to restrict a group of users to only create and run Query Activities and view Automation Studio results, but not send emails. Which is the best approach?

An administrator notices that a Data Extension import succeeds, but some records are missing afterward. The import is configured to 'Update' and uses a primary key. What is a likely explanation?

A business unit has multiple sendable Data Extensions. The team wants a single subscriber key strategy to ensure accurate tracking and preference management across all sends. What is the recommended approach?

A company needs to ensure that a nightly automation only runs after a file is successfully dropped on the Enhanced FTP location. Which Automation Studio feature should be used?

An administrator is designing a data model for a preference center. Customers can have multiple topics, and the company wants to store preferences by topic per customer. Which data structure is most appropriate?

A team wants to send different email content based on a customer's loyalty tier stored in a Data Extension. They also want a single email asset to maintain. Which approach is best?

A company uses multiple business units and wants enterprise-wide suppression for employees across all marketing sends, even if individual BUs build their own audiences. What is the best design?

A Marketing Cloud Engagement admin wants to ensure new users can only access Email Studio and view (but not edit) Data Extensions. Which approach best meets this requirement?

A customer wants to prevent duplicate records in a sendable Data Extension used for newsletters. Which Data Extension design choice most directly enforces uniqueness at the time of import?

A marketer says test sends are working, but the email is not arriving in the inbox for a large segment of recipients during production sends. The admin confirms the send completed successfully. What is the most likely cause within Marketing Cloud Engagement?

A company uses a single Contact Key across multiple business units. They want an unsubscribe in one business unit to apply only to that business unit’s communications, not globally. What should the admin configure?

A parent company has multiple brands in separate business units. Each brand needs its own sender domains and reply mail management, but subscriber data should be shared across brands for suppression and preference management. What is the best architecture approach?

An admin wants to allow a partner agency to build emails and content, but not view or export subscriber data. Which set of controls best addresses this requirement?

A data import into a sendable Data Extension completes, but the email address field is blank for many rows afterward. The source file includes values in the email column. What is the most likely configuration issue?

A company wants to store consent history (multiple records over time per contact) and also maintain the latest consent status for segmentation. What is the best data modeling approach in Marketing Cloud Engagement?

An admin needs to limit email sending so only approved users can send to audiences larger than 100,000 recipients. Which configuration best supports this control within Marketing Cloud Engagement?

A company uses both Email Studio sends and Journey Builder journeys. They want a single, consistent unsubscribe experience that can be used across channels and business units while honoring a centralized preference model. What is the best solution approach?

A marketing team imports a file containing EmailAddress and SubscriberKey for new customers. After the import, they discover that many new subscribers are marked as Unsubscribed, even though they never opted out. What is the most likely cause?

A new Business Unit (BU) is created for a regional team. They must send emails from their own "From" name/address and use their own branded unsubscribe page, without affecting other BUs. Which setup approach best supports this requirement?

An administrator wants to ensure that only approved users can send commercial emails, while other users can still build content and automations. What is the best way to enforce this in Marketing Cloud Engagement?

A company uses MobileConnect and wants to ensure a subscriber who texts STOP is immediately prevented from receiving future SMS messages across all SMS sends. Where is this opt-out status primarily enforced?

A team reports that an email send to a sendable data extension is failing with an error indicating the data extension is not valid for sending. The data extension includes EmailAddress but does not include SubscriberKey. What change should the administrator make to meet best practices and enable sending reliably?