Salesforce
Exam Blueprint
SALESFORCE-13
Marketing Cloud Engagement AdministratorExam Objectives
Master all 4 exam domains for the SALESFORCE-13 certification. Understanding the exam objectives and their weightings is crucial for focused, efficient preparation.
Exam Overview
Total Domains4
Difficulty
ASSOCIATE
Questions60
Passing Score67%
Exam Domains
All Exam Objectives
4 domains covering 100% of the exam
1
Digital Marketing Proficiency
13% of exam13%
~8 questions
2
Subscriber Data Management
46% of exam46%
~28 questions
3
Setup
28% of exam28%
~17 questions
4
Channel Management
13% of exam13%
~8 questions
Strategy
Study Strategy by Domain Weight
Prioritize your study time based on exam weightings
Highest Priority
Subscriber Data Management
46%
Allocate approximately 37 hours of study time
Setup
28%
Allocate approximately 22 hours of study time
Digital Marketing Proficiency
13%
Allocate approximately 10 hours of study time
Channel Management
13%
Allocate approximately 10 hours of study time