Marketing Cloud Engagement Administrator Intermediate Practice Exam: Medium Difficulty 2025

A retail brand has multiple departments sending emails from Marketing Cloud. They want consistent unsubscribe behavior across all email sends and business units, while still allowing each department to manage its own lists. Which configuration best meets this requirement?

A company imports customer records nightly into a sendable Data Extension. Some records have duplicate email addresses with different customer IDs (multiple accounts share one inbox). They need to ensure one email is sent per email address in a campaign, but still retain all customer records for segmentation. What is the best approach?

An admin needs to update a sendable Data Extension daily using an import that should overwrite existing rows and remove records that are no longer present in the source file. Which import configuration should be used?

A marketing team wants to automate a nightly process: (1) import a file from the Enhanced FTP, (2) run a SQL Query Activity to build a segmented audience Data Extension, and (3) send an email to that audience. Which solution best meets the requirement with the least ongoing manual effort?

A global company uses multiple Business Units (BUs). The admin wants each region to manage its own content and audiences, but corporate requires shared templates and centralized control over sender authentication. Which setup best supports this model?

An admin must ensure only the analytics team can create and modify SQL Query Activities, while campaign managers can run automations but not edit queries. What is the best way to meet this requirement?

A company wants to send a single email campaign to 5 million subscribers. They need to minimize the chance of hitting sending limits and want consistent throughput. What is the best practice configuration or approach?

A marketer reports that some subscribers are not receiving emails even though they exist in the target Data Extension and the send completed successfully. The admin finds the subscribers are marked as 'Unsubscribed' in All Subscribers. What is the most likely reason and the correct remediation?

A company uses a synchronized source from Sales/Service data and wants to email customers based on recent purchases. They need a stable identifier for tracking across channels and to avoid issues when email addresses change. What should they use as Subscriber Key in Marketing Cloud?

A marketing team wants to improve email deliverability and ensure messages are classified correctly (commercial vs transactional). They also want consistent inclusion of required footer content and an unsubscribe mechanism where appropriate. Which configuration best supports this?