Data Cloud Consultant Intermediate Practice Exam: Medium Difficulty 2025

A retail company is implementing Data Cloud and wants to ensure internal business users can search, view, and activate segments, but only the Data Cloud admin team can create data streams and change identity resolution rules. Which approach best supports this requirement?

A manufacturer wants to ingest customer, order, and product data into Data Cloud. They need to build calculated insights and segments based on “lifetime revenue per customer” and “last purchase date.” What is the best modeling approach to support these use cases?

A company ingests customer records from two systems. System A uses email as the unique identifier; System B often has missing email but reliable mobile phone. The company wants identity resolution to merge records when either email matches OR mobile phone matches, while minimizing false positives. What should the consultant recommend?

A marketing team wants to activate a segment of “high-value customers” from Data Cloud to Marketing Cloud so they can send a personalized email campaign. They also want campaign engagement data (opens/clicks) to flow back into Data Cloud for future segmentation. Which solution best meets these needs?

A financial services company must ensure that only customers who have opted in to marketing are included in any segment activated to an advertising platform. Consent status is maintained in the CRM and ingested into Data Cloud. What is the best approach to enforce this requirement at scale?

A company is ingesting website clickstream events (high volume) and CRM account/contact data (lower volume). They need near-real-time segmentation based on recent web behavior and also accurate customer identity. Which ingestion approach best balances timeliness and modeling needs?

A consultant is defining segmentation criteria for a loyalty program. The segment must include customers who (1) made a purchase in the last 30 days, (2) have lifetime spend over $500, and (3) are not currently marked as “Do Not Contact.” What Data Cloud capability best supports these combined conditions?

A healthcare provider needs to unify patient identities across a patient portal and an EHR system. They want deterministic matching where possible, but also need a safe fallback that avoids merging different patients with similar names. Which design is most appropriate?

A company activates segments from Data Cloud to Sales Cloud for sales outreach. Reps need to see a flag on the Contact record indicating membership in a specific segment, and the flag should update as segment membership changes. What is the best approach?

During implementation, an admin notices that a new data stream is ingesting records but they are not appearing in segments as expected. The data is mapped to DMOs, but key attributes used in segment filters are often null. Which troubleshooting step is most likely to identify the root cause?