50 Marketing Cloud Account Engagement Consultant Practice Questions: Question Bank 2025

A marketing team wants to ensure that form submissions from unknown visitors create prospects in Account Engagement, but only when the visitor provides an email address. What should the consultant recommend?

A prospect clicks an email link and visits the website, but their activity does not appear on the prospect record. Tracking code is present on the page. Which is the most likely cause?

Marketing wants to send a monthly newsletter to prospects who have not opted out. Which list type is best practice for this audience definition?

A company uses a Product Interest custom field on prospects. They want to nurture prospects differently based on that interest and stop sending emails once a prospect becomes a customer. What is the recommended approach?

Sales wants leads to be assigned to the correct rep based on Country at the moment the prospect becomes sales-ready. What should the consultant recommend to align with Account Engagement capabilities?

Marketing wants to increase scores for key actions (e.g., pricing page view, webinar registration) but ensure the score reflects interest in different product lines separately. Which approach best meets this requirement?

A synced Salesforce Lead is marked as "Do Not Email" in Salesforce. However, the prospect continues to be eligible for Account Engagement email sends. What should the consultant verify first?

A prospect submits a form using an email address that already exists on a different prospect record. The business wants to prevent duplicate prospects and ensure activity is attributed to the correct person. What is the best practice recommendation?

A company needs to report on marketing influence in Salesforce using Account Engagement data. Opportunities are in Salesforce, and marketing wants to see which campaigns drove form submissions and pipeline. Which architecture is most appropriate?

A global company has multiple business units using one Salesforce org. They want separate branding, asset folders, and marketing databases, but they also need some shared suppression logic and the ability to route leads to the same sales teams. What setup best fits these requirements?

A marketer wants Account Engagement to automatically create a prospect record when an unknown visitor submits a form on the website. Which configuration is required for this to work?

A company uses a shared Salesforce org and wants to keep marketing assets and prospects separated between two product lines. They also want separate email sending reputations and unsubscribe lists. Which setup best meets these requirements?

Sales wants to see Account Engagement engagement data (emails opened, form submissions) on the Lead and Contact record in Salesforce and filter reports by those activities. What should the consultant recommend?

A marketing team wants to send a weekly newsletter. They need to test rendering across devices, ensure CAN-SPAM compliance, and allow recipients to manage their email preferences. Which combination of features best supports this?

A company assigns scores based on prospect activity, but sales complains that long-time customers continue to appear as "hot" even when they are no longer engaging. What is the best practice to address this?

A prospect submits a form using an email address that already exists on another prospect record. The business wants to prevent duplicate prospects and ensure all activity consolidates to one record. What should the consultant recommend?

A company wants to trigger an email nurture when a prospect’s grade increases to at least a "B" AND the prospect is in a specific industry. They need the nurture to start immediately after the change. Which approach is most appropriate?

After enabling the Salesforce connector, the marketing team notices that some prospects sync to Salesforce as Leads while others sync as Contacts unexpectedly. They want consistent behavior: prospects should sync as Leads unless they already exist as Contacts in Salesforce. What should the consultant check first?

A global organization wants to use a single Account Engagement instance to support multiple regions. They require region-specific branding, from-name/from-address, and unsubscribes that comply with local regulations. At the same time, they need centralized reporting in Salesforce. Which design best balances these needs?

A company uses a custom object in Salesforce to represent "Subscriptions" (one Contact can have many Subscriptions). Marketing wants to send renewal reminders based on Subscription end date and track engagement back to the related Subscription record. What is the best architecture in Account Engagement?

A prospect fills out a form on the website, but the sales team says the prospect record is missing key hidden fields (e.g., product interest) that were mapped to Account Engagement fields. The form is embedded on the website using an iFrame. What is the MOST likely cause?

A marketing team wants to suppress prospects from receiving emails if they have opted out, hard bounced, or are marked "Do Not Email". Which feature BEST ensures these prospects are automatically excluded at send time?

A company has multiple business units that share one Salesforce org and one Account Engagement instance. They want each unit’s marketers to only see and email their own prospects, while still allowing a central admin to manage everything. What configuration BEST supports this requirement?

A sales team reports that some leads in Salesforce show a different email address than the corresponding prospect in Account Engagement. The connector is active. What is the BEST first step to identify why values are not matching?

Marketing wants to route new inbound prospects to sales based on country and product line. They need the assignment to happen immediately when a form is submitted, and they want to avoid creating multiple nearly identical forms. What solution BEST meets this requirement?

A consultant is asked to improve reporting for marketing attribution. The company wants Salesforce Campaigns to reflect marketing interactions from Account Engagement, including form submissions and email engagement, tied back to the right Campaign. Which approach is MOST aligned with standard Account Engagement + Salesforce capabilities?

A marketer builds an Engagement Studio program and notices that prospects are not moving through the program after being added. Some prospects appear to stall at a rule step that checks for an email open. What is the MOST likely reason?

A company uses a custom “Partner Type” field on Leads and Contacts in Salesforce. They want Account Engagement to sync this value and use it for segmentation. However, the field is not appearing in Account Engagement field mappings. What is the BEST explanation and fix?

A global company wants to ensure that when a prospect requests deletion for privacy compliance, their data is removed from Account Engagement and does not re-enter later from Salesforce sync. What is the BEST recommended approach?

Marketing uses multiple lead sources across paid media and events. They need scoring to reflect both explicit interest (e.g., form submissions) and implicit behavior (e.g., repeated website visits), but sales complains that scores spike too easily and never decay. What design change BEST addresses this while aligning to Account Engagement capabilities?

A company wants to identify anonymous website visitors and begin tracking their page views as prospects after they submit a form. Which Account Engagement feature enables this conversion from visitor to prospect?

Marketing wants to ensure prospects only receive the "Product Updates" email if they are opted in, but they still need to send transactional emails (e.g., password resets) regardless of marketing opt-in. Which approach best supports this requirement in Account Engagement?

A prospect appears multiple times in Account Engagement with the same email address, causing reporting and automation issues. What is the most likely root cause?

A consultant needs to ensure that marketing emails display a consistent footer and comply with company branding across many templates. Which Account Engagement feature best supports this requirement with minimal ongoing maintenance?

Sales wants alerts when a prospect engages heavily with key product pages, but only after the prospect has been assigned to an owner. What is the best solution?

A marketer wants a single program that branches based on whether a prospect has already filled out the "Request Demo" form. Prospects who already submitted should skip reminder emails and go directly to a sales handoff step. Which Engagement Studio capability should be used?

A company wants to prioritize leads for sales using both implicit behavior (email clicks, page views) and explicit profile data (job title, company size). Which configuration best aligns with Account Engagement best practices?

A prospect's score increases when they visit pricing pages, but sales reports that many of these prospects are students and not qualified buyers. The business wants to reduce false positives without losing engagement signals. What is the best approach?

A global organization has multiple business units using one Salesforce org but needs separate Account Engagement databases, unique branding, and different permissioning. They also require consolidated reporting in Salesforce. Which architecture is most appropriate?

After enabling the Salesforce connector, a consultant notices that some prospects are not syncing to Salesforce even though they have the required fields populated. The prospects also show a sync error indicating insufficient access. What is the most likely fix?

Marketing wants to prevent sales users from emailing prospects from Salesforce before the prospect has explicitly opted in, but still allow sales to see the prospect’s activity history. Which Account Engagement setting best supports this requirement?

A prospect submits a form successfully, but the completion action that should add them to an Engagement Studio program does not run. The form is embedded on a webpage that uses a custom JavaScript submit handler. What is the most likely cause?

A company uses multiple product lines and wants prospects to receive different nurture tracks based on interest. Marketing wants the interest captured from website behavior without using forms. Which approach is the best fit in Account Engagement?

Sales reports that some prospects appear as “Unassigned” in Salesforce even though the Account Engagement assignment rule is enabled. The connector is configured to create leads, and the company uses Salesforce lead assignment rules. What configuration most likely resolves this?

Marketing needs to send a single email that dynamically displays different content blocks for prospects based on a custom field value (e.g., Industry) without creating multiple email templates. Which feature should be used?

A consultant is designing a scoring model. The business wants scores to represent engagement intent, not fit, and wants a separate measure for how well a prospect matches the ideal customer profile. Which setup is recommended?

Prospects are being created in Account Engagement from Salesforce leads, but key lead fields (e.g., Lead Source Detail) are not syncing back to Account Engagement. The fields exist in Salesforce and are populated. What is the most likely reason?

Marketing wants an Engagement Studio program to re-enter prospects each time they download a new asset so they can receive a short follow-up sequence. What is the best design approach?

A company has two business units with different branding. They want a single connected Salesforce org, but each business unit needs its own suppression lists, sender reputations, and marketing assets. What architecture best supports this requirement?

A marketing manager wants to report in Salesforce on which campaigns drove form submissions from Account Engagement and attribute responses to the correct Salesforce Campaign. What is the best way to support this?