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    HomeCertificationsMarketing Cloud Account Engagement ConsultantExam Objectives
    Prasenjit Sarkar
    By Prasenjit Sarkar·Last verified: 2026-06-29
    Salesforce Exam BlueprintPROFESSIONAL

    Marketing Cloud Account Engagement Consultant Exam Objectives

    SALESFORCE-30

    Master all 5 exam domains for the SALESFORCE-30 certification. Understanding the exam objectives and their weightings is crucial for focused, efficient preparation.

    View All DomainsStudy Guide

    Exam Overview

    Total Domains5
    DifficultyPROFESSIONAL
    Questions60
    Passing Score72%

    Exam Domains

    All Exam Objectives

    5 domains covering 100% of the exam

    1

    Visitor and Prospect Management

    27% of exam
    27%

    ~16 questions

    2

    Email Marketing and Engagement Programs

    23% of exam
    23%

    ~14 questions

    3

    Lead Management and Scoring

    22% of exam
    22%

    ~13 questions

    4

    Salesforce Integration and Reporting

    16% of exam
    16%

    ~10 questions

    5

    Account Engagement Setup and Administration

    12% of exam
    12%

    ~7 questions

    Strategy

    Study Strategy by Domain Weight

    Prioritize your study time based on exam weightings

    Highest Priority

    Visitor and Prospect Management

    27%

    Allocate approximately 22 hours of study time

    Email Marketing and Engagement Programs

    23%

    Allocate approximately 18 hours of study time

    Lead Management and Scoring

    22%

    Allocate approximately 18 hours of study time

    Salesforce Integration and Reporting

    16%

    Allocate approximately 13 hours of study time

    Account Engagement Setup and Administration

    12%

    Allocate approximately 10 hours of study time

    More Resources

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