50 Salesforce Certified Marketing Cloud Engagement Administrator Practice Questions: Question Bank 2025

A Marketing Cloud Engagement account is being configured for a new business unit (BU). The administrator needs to ensure users only see assets (emails, data extensions, automations) for their own BU. Which configuration best supports this requirement?

A marketer imported a list of subscribers into a sendable data extension and wants to send to the list using Email Studio. What is required for the data extension to be sendable?

An administrator is asked to confirm whether a send will honor unsubscribes. Where in Marketing Cloud Engagement is the unsubscribe behavior primarily controlled for commercial email sends?

A user reports they cannot log in to Marketing Cloud Engagement, but other users can. The administrator needs a first step to troubleshoot access. What should the administrator check first?

A retail company wants to maintain one master customer profile across multiple channels in Marketing Cloud Engagement and avoid duplicate subscriber records. Which identifier is the best practice to use as the Subscriber Key/Contact Key?

After importing data into a sendable data extension, the marketer notices some subscribers still receive emails even though they previously unsubscribed. The send uses a data extension as the target. What is the MOST likely cause?

An administrator needs to restrict marketers from sending emails but still allow them to create and test email content. Which approach best meets this requirement?

A marketer wants to segment customers based on purchase history stored in a data extension. The segment must refresh daily and be used by multiple automations without rewriting the logic. Which solution is most appropriate?

A company has multiple brands in one Enterprise account. They want to share a single set of standardized email templates across all BUs, while keeping each BU's subscriber data separate. What is the best design?

An automation that imports a daily file fails intermittently. The file is placed on the Enhanced FTP each morning, but sometimes the import runs before the file finishes uploading. What is the best way to reduce these failures?

A marketing team wants to prevent accidental sends to internal employees. Employee email addresses all end with @company.com, and they should never receive marketing emails. What is the best solution in Marketing Cloud Engagement?

A new Marketing Cloud Engagement account is being set up and needs user access aligned to job responsibilities. What is the recommended approach to manage permissions at scale?

A subscriber complains they opted out last month but still received an email. In Email Studio, their status is shown as 'Unsubscribed' on the All Subscribers list. What is the most likely explanation?

A company uses multiple brands in one Marketing Cloud Engagement instance. Each brand must have its own Sender Profiles, Reply Mail Management settings, and separate unsubscribe branding. What setup best supports this requirement?

A team wants to ensure that a nightly file drop into the Enhanced FTP triggers an import into a Data Extension and then runs a query to transform the data. Which solution best fits this requirement with minimal manual effort?

A company wants to use a single contact record across Email Studio and MobileConnect. They plan to store customers with a CRM Contact ID and multiple phone numbers and emails over time. What identifier is the best practice to use as Subscriber Key?

After an import, a Data Extension shows fewer rows than expected. The import activity is configured to 'Update' and uses the Data Extension’s Primary Key. What is the most likely reason for the reduced row count?

A business wants to ensure compliance by keeping a record of when and how each subscriber provided consent for email marketing. Which approach best supports this in Marketing Cloud Engagement?

A company must allow subscribers to manage email preferences by topic (e.g., Product Updates, Events) while still honoring global unsubscribes. What design best meets this requirement?

A marketer needs to troubleshoot why links in a test email resolve to a blank page for some recipients. The email uses CloudPages for landing pages. What is the most likely initial check to perform?

A marketing team wants to stop sending emails to subscribers who have not opened any message in the last 180 days, but they want to keep the records for reporting. Which approach is the best practice in Marketing Cloud Engagement?

A business unit uses both Lists and Data Extensions for email sends. They want to ensure a single subscriber is not emailed twice when they exist in multiple source audiences for the same send. What feature should the administrator recommend?

A new administrator is asked to explain the difference between Sender Authentication Package (SAP) and Reply Mail Management (RMM). Which statement is correct?

An administrator notices that a user can create and send emails but cannot view data extensions in Email Studio or Automation Studio. The user is in the correct business unit. What is the most likely cause?

A company needs to send a transactional email immediately when a record is created in an external system. The external system can call APIs. Which option is most appropriate in Marketing Cloud Engagement?

A marketing team reports that subscribers who click 'unsubscribe' in an email are still receiving emails from a different business unit in the same Marketing Cloud Engagement instance. The company wants unsubscribe to apply across all business units. What should the administrator implement?

An administrator needs to reduce the chance of accidental changes to production automations and data extensions. Which governance approach is most appropriate?

A data extension is used as the sendable audience. An import overwrites the data extension daily. After the import, many subscribers appear as new, and reporting shows fragmented engagement history. What is the most likely issue and fix?

An administrator needs to ensure that only specific IP ranges can log in to Marketing Cloud Engagement. What setup capability should they use?

A company uses multiple business units and wants to centralize a master set of customer attributes while allowing each business unit to add local attributes without duplicating data. Which design is most appropriate?

A marketing team wants to test a new email template but must ensure the test cannot be accidentally sent to real subscribers. What is the BEST approach in Marketing Cloud Engagement?

A user cannot access Journey Builder in a Business Unit, but can access Email Studio. The user profile should allow access, and the issue is isolated to one Business Unit. What should an admin check FIRST?

A company uses MobileConnect and wants to ensure compliance by only sending SMS messages during approved hours based on each subscriber’s local time. Which solution is MOST appropriate?

An admin needs to reduce the risk of accidental duplicate records when importing subscribers into a sendable data extension. Which design choice BEST supports this goal?

A send to a data extension fails with an error indicating the audience is not sendable. The data extension contains an EmailAddress column but emails still cannot be sent. What is the MOST likely cause?

A marketer reports that an Automation Studio import is completing successfully, but the target data extension remains empty. What should an admin check FIRST?

A company wants to ensure that a single person’s preferences (opt-in/opt-out) are respected across multiple Business Units in the same Enterprise account. Which approach BEST aligns with Marketing Cloud Engagement capabilities?

A marketer asks why the same contact appears multiple times in a sendable data extension after repeated imports. They want new imports to update existing rows instead of adding duplicates. What should the admin recommend?

An admin is asked to allow a vendor limited access to create and run automations, but not to send emails. What is the BEST practice approach?

A team notices that many emails are landing in junk folders after a recent increase in send volume. They want actionable steps within Marketing Cloud Engagement to improve deliverability monitoring. Which action should an admin take?

A Marketing Cloud admin wants to prevent all future sends to subscribers who have hard bounced, while still keeping their historical tracking data available for reporting. Which action is the best practice?

A business unit uses a Sender Profile with the From Name set to a dynamic value. During testing, recipients see a blank From Name. What is the most likely cause?

An admin needs to allow a user to create and manage data extensions but NOT view or export tracking data. Which approach best meets this requirement?

A company uses a sendable data extension and notices some subscribers are receiving duplicate emails from the same send. The data extension contains multiple rows per email address due to multiple product subscriptions. What is the best way to prevent duplicates without losing subscription detail?

After an acquisition, two brands must be managed in one Enterprise account with separate teams and assets. Each brand must have its own suppression lists and sender identities, but corporate leadership needs roll-up reporting. What is the recommended architecture?

An admin is troubleshooting why a scheduled Automation Studio query activity fails intermittently with a timeout when writing to a large data extension. Which change is most likely to improve reliability?

A user reports they can send emails but cannot create or edit a Journey in Journey Builder. The user is in the correct Business Unit. What is the most likely reason?

A company wants to enforce consistent UTM parameters across all email links, applied automatically at send time without editing each email. Which feature best supports this requirement?

A subscriber submits an unsubscribe request through a custom preference center. The company uses multiple Business Units and wants the opt-out to apply across the entire Enterprise, not just the current BU. What is the best approach?

A regulated company needs to limit data exposure so that only a small admin group can view PII fields (such as phone number and date of birth) in data extensions, while marketers can still send emails using non-PII attributes. What should the admin do?