Salesforce Certified Marketing Cloud Engagement Administrator Certification: Complete Guide 2025
Exam Code: SALESFORCE-4
This certification validates hands-on experience configuring Marketing Cloud Engagement products, understanding data structure in subscriber data management, and navigating Setup using industry and product best practices.
Exam Details
Salesforce Certified Marketing Cloud Engagement Administrator Resources
Everything you need to prepare for and pass your exam
Practice Exam
Full-length Salesforce Certified Marketing Cloud Engagement Administrator practice test
Exam Simulator
Realistic exam simulation experience
Mock Exam
Full-length timed mock exam
Study Guide
Comprehensive study materials
Exam Objectives
Official exam domains and topics
Free Practice Test
Free sample questions to try
Exam Domains & Topics
Master these 5 domains to pass your exam
Digital Marketing Proficiency
of exam
Subscriber Data Management
of exam
Setup
of exam
Channel Management
of exam
Maintenance
of exam
Who Should Take This Exam?
This certification is ideal for the following professionals
- Marketing professionals with 6+ months of Marketing Cloud Engagement experience
- Administrators responsible for configuring Marketing Cloud Engagement
- Email marketers looking to validate their technical expertise
- Marketing operations professionals managing subscriber data
Recommended Study Timeline
Plan your preparation effectively
10-14 weeks
Recommended study duration
Weeks 1-2: Foundation
Review exam objectives & core concepts
Weeks 3-6: Deep Dive
Study each domain with hands-on practice
Weeks 7-8: Practice & Review
Take practice exams & focus on weak areas
Practice by Difficulty
Choose your challenge level
Practice Question Banks
Extensive question collections for thorough preparation
2025 Exam Resources
Latest materials updated for the current exam version
Career Opportunities
Related Job Titles
$95,000
Average Annual Salary
Prerequisites
6+ months hands-on experience with Marketing Cloud Engagement Understanding of email marketing best practices and deliverability Familiarity with data management and subscriber relationships Knowledge of Marketing Cloud Setup and administrative functions
Salesforce Certified Marketing Cloud Engagement Administrator FAQs
Common questions about the SALESFORCE-4 certification exam
This certification validates that administrators have hands-on experience configuring Marketing Cloud Engagement products, understand data structure in subscriber data management, can navigate Setup effectively, and apply industry and product best practices. It demonstrates expertise in managing the technical aspects of Marketing Cloud Engagement including data management, setup configuration, and channel administration.
The exam is considered Associate level difficulty and requires 6+ months of hands-on experience with Marketing Cloud Engagement. It covers 60 multiple-choice questions in 105 minutes with a passing score of 67%. The exam focuses heavily on subscriber data management (36%) and setup configuration (20%), requiring practical knowledge of the platform rather than just theoretical understanding.
Marketing Cloud Engagement Administrators with this certification typically earn between $80,000 and $110,000 annually, with an average salary around $95,000. Salaries vary based on experience level, geographic location, company size, and additional Salesforce certifications held. Those in major metropolitan areas or with multiple Marketing Cloud certifications often earn above the average range.
About the Salesforce Certified Marketing Cloud Engagement Administrator Certification
The Salesforce Certified Marketing Cloud Engagement Administrator (SALESFORCE-4) is a associate-level certification offered by Salesforce. This certification validates your expertise in enterprise software and is recognized globally by employers seeking qualified professionals.
Why Get Salesforce Certified Marketing Cloud Engagement Administrator Certified?
- Career Advancement: Certified professionals earn an average of $95,000 per year
- Industry Recognition: Salesforce certifications are respected worldwide
- Skill Validation: Demonstrate your expertise to employers and clients
How to Prepare for SALESFORCE-4
Hydranode offers comprehensive preparation materials including practice exams, study guides, and free practice tests to help you pass on your first attempt.