Salesforce Certified Marketing Cloud Engagement Administrator Practice Exam 2025: Latest Questions

A marketer wants to store a master list of subscribers that can be used across multiple email sends, while still allowing each send to target a specific segment. Which Marketing Cloud data structure best supports this requirement?

A business unit (BU) wants to ensure every email send includes a physical mailing address and unsubscribe link in the footer without relying on individual users to remember. What is the best way to enforce this?

A user reports they are receiving duplicate copies of the same email from a single send. The send used a sendable Data Extension. Which root cause is most likely?

A marketing team wants to stop sending to subscribers who have previously opted out of a specific newsletter but still allow other types of emails to be sent. Which feature should be used?

A company has two brands managed in separate business units. They want to centrally manage a shared suppression list and shared images so both brands use the same assets and exclusions. What should the administrator do?

A data engineer needs to import nightly customer records into Marketing Cloud. Some fields contain commas and line breaks. Which import format and setting best helps prevent field shifting and failed imports?

A user can view Email Studio but cannot create or edit emails in Content Builder. The user should only be able to send existing approved emails. What is the best administrative approach?

A send is taking longer than expected, and the team suspects an inefficient query is delaying a nightly automation. Which approach is most likely to improve performance of a Query Activity writing to a Data Extension?

A company must ensure that unsubscribes are honored even when sending to a Data Extension that contains subscribers not yet present in All Subscribers. What should the administrator recommend as the best practice?

An organization uses multiple BUs and wants to prevent accidental sending from a child BU using the parent BU’s sender identity. They also want consistent governance for sender names and reply mail management across BUs. What configuration best supports this requirement?

A marketing admin wants to prevent sending emails to subscribers who have opted out, across all email sends in Marketing Cloud Engagement. Which feature enforces this automatically?

A business unit (BU) needs to ensure that only a small group of users can create and approve Sender Profiles and Delivery Profiles, while other users can still build emails and run sends. What is the best approach?

A marketer imports a CSV file into a data extension and later realizes the import replaced all existing records. They intended to add new records only. Which import setting likely caused the issue?

A company uses multiple brands and wants separate unsubscribe experiences per brand, while still being able to send from one BU. Which configuration best supports this requirement?

A data extension contains customer records and is used for triggered emails. The business requires that records are automatically removed 30 days after being added to reduce data retention risk. Which feature should the admin configure?

An Automation Studio import activity is failing. The file is confirmed to be on the Enhanced FTP, but the activity log shows 'File not found.' What is the most likely cause?

A company wants to use Subscriber Key as a stable, non-email identifier and allow a customer to change their email address while maintaining subscription status and history. Which identifier should be used as the Subscriber Key?

A marketer reports that they are receiving duplicate emails when sending to a sendable data extension. The data extension contains multiple rows with the same email address but different customer attributes. What is the best admin recommendation to prevent duplicates while keeping the data model intact?

A company uses multiple BUs and wants a single enterprise preference center where a customer can manage subscriptions for any brand. They also want unsubscribes to be respected no matter which BU sends. Which setup best supports this requirement?

A regulated company must limit who can export subscriber data and must be able to demonstrate that exports are controlled and auditable. Which approach best meets this requirement in Marketing Cloud Engagement?

A marketing team wants to ensure only approved, on-brand emails are sent. They want to prevent users from sending from unapproved From Names and From Email Addresses in Marketing Cloud Engagement. Which setup is the best way to enforce this?

A company uses data extensions for audience targeting. They need a simple way for marketers to maintain a single "Do Not Email" list that automatically excludes subscribers across multiple email sends without adding exclusion filters each time. Which approach best meets this requirement?

A user reports that an email send to a data extension completed successfully, but several recipients did not receive the email. In Tracking, the recipients show as "Not Sent" with a reason indicating they were already unsubscribed. Where is the unsubscribe status stored for Email Studio sends?

A Marketing Cloud Engagement Administrator is designing a multi-channel program. The business wants SMS messages to be sent only to contacts who have explicitly opted in to SMS, and they want email sends to continue regardless of SMS opt-in. What is the best practice approach?

An administrator notices increasing send times and suspects several data extensions are heavily fragmented and contain outdated data. They need a maintenance approach that improves performance and reduces unnecessary storage while minimizing disruption to marketers. Which action is most appropriate?