Salesforce Certified Marketing Cloud Engagement Administrator Intermediate Practice Exam: Medium Difficulty 2025

A retail brand wants to improve email engagement by testing two subject lines and automatically sending the winning version to the remainder of the audience within the same campaign. Which Marketing Cloud capability best fits this requirement?

A marketer needs to segment subscribers based on purchases stored in a Data Extension. The Data Extension includes CustomerID, EmailAddress, LastPurchaseDate, and TotalSpend. The marketer also wants to use this segment in multiple sends without rebuilding it each time. What is the best approach?

An organization uses a single All Subscribers list for multiple business units. They need to ensure that when a person unsubscribes from any email, the unsubscribe is honored across all future email sends in the account. Which concept enables this behavior?

A company wants to store multiple email addresses per customer in Marketing Cloud (e.g., personal and work) while keeping a single unique identifier from their CRM. They also need to avoid duplicate subscriber records when sending emails. Which identifier should be used as Subscriber Key, and how should email addresses be handled?

A data import process updates a sendable Data Extension nightly. Some customer records can be removed from the source system and should no longer be in Marketing Cloud. What import approach best ensures the Data Extension matches the source after each nightly load?

A marketing admin needs to grant a user access to create and run automations but prevent them from managing account-level security settings. Which setup action best meets this requirement?

A company has two brands that share a single Marketing Cloud account. Each brand needs separate sender profiles, content, and subscriber data visibility, but corporate wants to centrally manage users. What configuration best supports this requirement?

A company wants to send a transactional order confirmation email triggered from their commerce system in near real time. They need to include order details dynamically and log tracking for opens/clicks. Which approach is most appropriate in Marketing Cloud?

A marketer is building a Journey to send an SMS message when a customer abandons a cart. They must ensure customers who have not opted in to SMS do not receive messages. Where should this control be implemented for best practice?

An admin notices that several automations are failing intermittently due to long-running SQL queries. The business wants more reliable nightly processing and clearer troubleshooting. What is the best action to take first?