AI-900 Question 209
Select 3A retail company wants to analyze customer feedback from product reviews to understand how customers feel about their products. Which of the following are appropriate uses of sentiment analysis in this scenario?
- A
Determining whether a review expresses a positive, neutral, or negative sentiment
- B
Identifying the customer's demographic information from the review text
- C
Classifying reviews based on the emotions expressed, such as happiness or frustration
- D
Monitoring trends in customer sentiment over time to inform business strategy
- E
Automatically generating responses to customer reviews
Show answer and explanation
Correct answers: A, C, D
Explanation
Sentiment analysis helps businesses understand the sentiment and emotions in customer feedback, enabling them to classify reviews, track trends, and make informed decisions. It does not handle tasks like demographic identification or response generation, as these require different AI capabilities.
- A. Correct.
Sentiment analysis is used to determine whether text expresses a positive, neutral, or negative sentiment, making this an appropriate use.
- B. Incorrect.
Sentiment analysis does not identify demographic information; this would require other models or approaches.
- C. Correct.
Sentiment analysis can classify emotions expressed in text (e.g., happiness, frustration), which is an advanced application of the technology.
- D. Correct.
Monitoring trends in customer sentiment over time is a common use of sentiment analysis to gain insights and inform strategy.
- E. Incorrect.
While sentiment analysis can identify the tone of reviews, it does not generate responses. Response generation requires natural language generation (NLG) techniques.