AI-900 Question 261
Select 4A company is using a generative AI model to create automated content for marketing campaigns. As part of implementing responsible AI practices, what key considerations should they account for to ensure ethical use of the technology?
- A
Ensure the generated content avoids biased or harmful language.
- B
Verify that the generative AI model provides 100% accurate predictions in all cases.
- C
Clearly disclose to customers that the content was generated by AI.
- D
Implement safeguards to prevent the misuse of the generated content.
- E
Ensure that the generative AI model's training data is free from any personal or sensitive information.
Show answer and explanation
Correct answers: A, C, D, E
Explanation
Responsible AI practices for generative AI include addressing biases, ensuring transparency, preventing misuse, and protecting sensitive data. These considerations are critical to building trust and ensuring the ethical use of AI systems. While expecting perfect accuracy is not realistic or practical, the focus should be on minimizing harm and maximizing transparency.
- A. Correct.
Ensuring that the generated content avoids biased or harmful language is a key responsible AI consideration to prevent unintended negative impacts.
- B. Incorrect.
It is unrealistic to expect any AI model to provide 100% accurate predictions in all cases. This is not a primary responsible AI consideration.
- C. Correct.
Transparency is crucial in responsible AI. Disclosing that the content was AI-generated builds trust and ensures ethical use.
- D. Correct.
Implementing safeguards to prevent the misuse of AI-generated content is essential to mitigate risks such as spreading misinformation.
- E. Correct.
Ensuring that training data does not contain personal or sensitive information is vital for compliance with data privacy regulations and ethical AI practices.