Marketing Cloud Account Engagement Consultant Practice Exam 2025: Latest Questions

A company wants to identify anonymous website visitors, but only after the visitor submits a form. Which Account Engagement feature enables this tracking behavior?

Marketing wants a prospect’s score to increase when the prospect clicks a link in an email. What is the recommended way to implement this in Account Engagement?

A consultant is asked to ensure that only one prospect record exists per person in Account Engagement. Which standard setting most directly supports this requirement?

Sales wants to see which marketing assets a prospect has interacted with directly in Salesforce. Which integration capability provides this visibility?

A prospect submits a form indicating they are located in Canada. Marketing needs the prospect to automatically receive a Canadian welcome email series and be excluded from U.S. messaging. What is the best approach?

Sales complains that leads routed to them are not truly ready because they only visited a pricing page once. The consultant wants to improve qualification by combining explicit interest and activity depth. Which solution best addresses this?

A company uses a dedicated email sender domain and wants to improve deliverability while protecting brand reputation. Which set of practices is most appropriate?

A prospect exists in Account Engagement and a Lead exists in Salesforce with the same email address. Sync is enabled, but the prospect is not syncing to the Lead. Which is the most likely cause?

A company uses Person Accounts in Salesforce and wants Account Engagement prospects to sync correctly while allowing sales users to see marketing engagement on the same record. Which approach is required for a robust design?

A global company has multiple business units using one Salesforce org. They want separate marketing databases and preferences per region, but shared Salesforce reporting for pipeline attribution. What is the best architecture pattern?

A marketing team wants to prevent accidental sends to internal employees and test addresses when building email lists. Which Account Engagement feature best supports this requirement?

A prospect submits a form on the website but does not match any existing prospect record. What happens by default in Account Engagement?

A consultant is asked to ensure Sales users can see a prospect’s marketing interactions directly on the Lead and Contact record in Salesforce. Which configuration best meets this requirement?

A company wants to score prospects differently based on product line interest: Product A engagement should increase Score quickly, while Product B should be more conservative. Which approach is most appropriate?

A marketing team uses multiple forms across regions and wants to standardize progressive profiling so prospects are gradually asked for new information. What is the best practice to accomplish this?

A client complains that prospects are receiving nurture emails that don’t match their language preference stored in a custom field. They are using Engagement Studio. What should the consultant recommend?

A company has both Leads and Contacts in Salesforce and wants Account Engagement to sync to the correct object without creating duplicates. What is the recommended way to control whether a prospect syncs as a Lead versus a Contact?

After a rebranding, a marketing team updates their primary domain and begins using new landing pages. They want to preserve visitor tracking continuity and avoid inflating unique visitors. What should the consultant recommend?

A client has a complex lead lifecycle and wants to ensure prospects only become Marketing Qualified Leads (MQL) when BOTH engagement (score) and fit (grade) meet thresholds. Sales also wants the MQL status reflected in Salesforce for routing. Which design best meets the requirement with maintainability in mind?

A consultant is troubleshooting why a synced custom field value updates in Account Engagement but does NOT update back to Salesforce, even though the field is mapped. What is the most likely cause?

A company wants to identify which anonymous website visitors are coming from a specific paid search campaign and then track their activity after they convert on a form. Which Account Engagement feature should be used to capture the campaign source on the first visit and retain it through conversion?

Sales users report that some newly created leads in Salesforce are not appearing in Account Engagement, even though the connector is active. The affected leads do not have email addresses. What is the most likely reason?

A marketing team wants to ensure that only high-quality prospects are sent to Sales. They want prospects to be considered "sales-ready" only when BOTH engagement (Score) and fit (Grade) meet thresholds. What is the best practice approach?

A company needs to ensure prospects in an Engagement Studio program stop receiving emails immediately after they become customers in Salesforce. The "Customer" status is maintained on the Salesforce Contact record. What design best meets the requirement with minimal ongoing maintenance?

An organization uses multiple Salesforce lead assignment rules based on geography and product interest. Marketing wants Account Engagement assignments to follow the same logic automatically when a prospect reaches a sales-ready threshold. Which solution best aligns with this requirement?