Marketing Cloud Account Engagement Consultant Advanced Practice Exam: Hard Questions 2025

A company uses multiple Account Engagement tracking domains across business units and runs paid media campaigns that deep-link to product landing pages. They notice duplicate prospects being created when a known prospect clicks an ad on mobile (not logged in) and later submits a form on desktop. The marketing team wants to minimize duplicates without blocking anonymous tracking or removing UTM parameters. Which approach best addresses the root cause while preserving attribution data?

A global organization has two Salesforce orgs and wants a single Account Engagement Business Unit to market to prospects from both orgs. They need to prevent duplicate prospects when the same email exists in both orgs, and they require correct syncing behavior to the proper Salesforce org. What is the most appropriate architecture recommendation?

A prospect is repeatedly converting on multiple gated assets within minutes, triggering multiple autoresponders and adding the prospect to overlapping Engagement Studio programs. The prospect complains about email overload. The marketing team needs to ensure only the first conversion within a 7-day window triggers the autoresponder and program entry, while still recording subsequent conversions for reporting. What is the best solution?

A company sends a weekly newsletter and uses Engagement Studio for lead nurture. They notice a sharp decline in engagement reporting accuracy: multiple emails show inflated opens and click-through rates for some recipients, while other recipients show zero engagement despite confirmed clicks. Investigation reveals corporate email security scanners and link rewriting. What is the best practice to improve measurement reliability without breaking deliverability?

A consultant inherits an Engagement Studio program that sometimes sends Email 2 before Email 1 for a subset of prospects. The program uses multiple paths, dynamic list entry, and a wait step. The client insists the logic is correct. Which root cause is most likely and what is the best remediation?

A sales team complains that Account Engagement scores are high for prospects who never become opportunities. Analysis shows prospects accumulate points from repeated visits to a pricing page and generic webinar registrations, while actual buying intent is better indicated by visiting integration documentation and requesting a demo. The client wants a scoring strategy that remains meaningful over time and is resilient to noisy behaviors. What is the best recommendation?

A company uses Salesforce Leads and Contacts with Person Accounts enabled. Account Engagement is connected to Salesforce and uses a custom lead assignment process. They observe that some prospects sync as Contacts while others sync as Leads, causing assignment inconsistencies and duplicate records. They want deterministic behavior: all net-new inbound prospects should create Leads, but if an existing Contact/Person Account is found, it should associate to that record. What is the best approach?

Marketing wants to notify sales in real time when a prospect becomes sales-ready. The client currently uses an automation rule that assigns the prospect, adds to a list, and sends an email alert. Sales reports delayed or missing alerts, and some alerts go to the wrong rep after reassignment in Salesforce. What is the most robust design to ensure correct, timely notifications aligned with Salesforce ownership?

A client reports that a subset of prospects cannot be emailed from Account Engagement even though they appear in the prospect table and have opted in via a recent form. The consultant finds that these prospects are syncing to Salesforce Contacts that have Email Opt Out = true, and the sync behavior keeps reapplying the opt-out back to Account Engagement. What is the best resolution that respects compliance and prevents recurrence?

After enabling the Salesforce connector, a client notices that marketing users can see and potentially sync sensitive Salesforce fields (e.g., revenue, contract terms) into Account Engagement via field creation. The security team requires least-privilege access while still allowing core marketing operations (syncing standard fields, running Engagement Studio, and using segmentation). What is the best practice to meet this requirement?