Marketing Cloud Account Engagement Consultant Intermediate Practice Exam: Medium Difficulty 2025

A company uses multiple Account Engagement forms across product landing pages. Marketing wants to ensure repeat visitors don’t have to re-enter their email and that submissions consistently connect to the right prospect record. What should the consultant recommend?

Marketing is seeing duplicate prospects created when people submit different forms using the same email address. Salesforce is the system of record for leads and contacts. What configuration best reduces duplicates while maintaining a single source of truth?

A prospect clicks a tracked email link and views several pages, but the activity isn’t appearing on the prospect record. The email engagement is logged correctly. Which is the most likely cause?

Marketing wants to send a monthly newsletter to all prospects, but Sales wants to exclude prospects who are currently in an active sales cycle (Opportunity Stage is not Closed). The company uses Salesforce Opportunities and Account Engagement lists. What is the best approach?

A company is running a webinar campaign. They want to: (1) send a registration confirmation immediately after form submission, (2) send reminder emails before the webinar, and (3) notify Sales only when a prospect is both registered and meets a score threshold. Which solution best meets these requirements?

Marketing notices a drop in open rates and wants to improve deliverability and engagement. They plan to pause sends to unengaged prospects for 90 days and then run a re-engagement campaign. Which approach is most appropriate in Account Engagement?

Sales wants only “sales-ready” prospects assigned to reps. The definition is: score ≥ 100 AND prospect is in the United States AND the prospect has viewed the pricing page at least once. What is the best way to implement this in Account Engagement?

Marketing is updating the scoring model. They want to reduce inflated scores caused by repeated visits to the same high-value page and instead reward unique engagement across different assets. What configuration best supports this goal?

A company uses Salesforce as the primary database. They need Account Engagement to display a custom field “Product Interest” that Sales updates in Salesforce and Marketing updates in Account Engagement forms. They want to avoid data overwrite issues. What should the consultant recommend?

After enabling the Salesforce connector, Marketing can’t see certain Salesforce fields in Account Engagement for segmentation, and reports are missing key sales metrics. The fields exist in Salesforce and are populated. What is the most likely reason and fix?